Social Media and Digital Communication Strategy Training.


The role and significance of social media platforms such as Facebook, Twitter and YouTube as effective tools in communication on the global online market cannot be overemphasized. When used properly, social media networks can provide some huge boosts to your sales and brand recognition. ARE YOU MAKING THE MOST OF IT

Governments seek efficiency and cost effective public services delivery, NGOs/Non-profits targeting better outcome and impact with Businesses wanting to achieve higher profits and growth. Social media can deliver these results. Social Media Networks can be used to enhance the interaction between citizens and politicians, CSO’s, businesses and their customers, and still leave you with an endless list of possibilities.

In order to effectively communicate with clients and audience, superior social networking is key. Failure to develop a strong identity and brand on social media sites can spell disaster for any entity.

Penplusbytes’ New Media Hub is presenting to you an opportunity to better understanding and experience social media in a whole new way to boost your business and brand.


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Course Outline

This course will be covered over 2 days, from 9am to 1pm each day. Areas to be covered:

  • Introduction to Social Media -Understanding the uses and audience of each social media platform and Strategy
  • Facebook; Introduction to Facebook, Promoting you and your business, How to engage (advocacy), maintaining your site, growing your site.
  • Twitter: Introduction, Using twitter, maintaining your site, growing your site.
  • Using LinkedIn for your business
  • Understanding Google Analytics
  • Tips on Writing for the web
  • When to use social Media for your corporate Communications or Marketing Campaigns
  • Why, when, how and which social medium platform to use for your business strategy?
  • You Tube and its impact.

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Intended Audience

Journalists and Media personnel, Start-ups, SMEs, PRs, Marketing executives, E-Commerce businesses and students, communication persons (in the broader sense) and individuals looking to gain mastery of digital media for effective communication.

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Date & Registration

Course Date:

  • February 24th, 2016
    • Cost of Training is GHC350
    • 10% early bird discount
    • 10% discount for 2 or more registering from the same organisation

    Payment Options

  • 1 - Fidelity Bank, High Street Branch
    Account name: Penplusbytes
    Account No.1050060268914
  • 2 - CASH payment @New Media Hub
  • Payment Dealine is Tuesday, 22nd February, 2016

    Training Venue: New Media Hub, Osu, Ako-Adjei, Accra

    Interested individuals and organisations looking to attend this course should please register at or contact, +233 (0) 302 922620/1, +233 (0) 302 798995, 0549189557

    Past Courses: