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Penplusbytes Social Media Index Report

2016

This SMI report takes a look at the performance of established newspapers, radio and TV stations in Ghana regarding their activity and following on social media as at February 8th, 2016. Essentially, this report measures how these media entities utilize their online platforms to reach out and engage their target audience by employing a quantitative research module. The module provides relevant numerical figures which informs the rankings.

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