The report reviews the outlook and performance of Newspapers, Radio and TV stations in Ghana based on their presence, “followers” and “likes” on social media; particularly Facebook and Twitter. A new entrant to this report is the rank of media outlets use of Instagram which has become trendy in recent times. With collected data remaining valid as at 31st March, 2022, this report rates how media establishments have made good use of their social media platforms to reach out and engage audiences by employing a quantitative research module.
