1st QUARTER SOCIAL MEDIA INDEX REPORT – MARCH 2022
The report reviews the outlook and performance of Newspapers, Radio and TV stations in Ghana based on their presence, “followers” and “likes” on social media; particularly Facebook and Twitter. A new entrant to this report is the rank of media outlets use of Instagram which has become trendy in recent times. With collected data remaining valid as at 31st March, 2022, this report rates how media establishments have made good use of their social media platforms to reach out and engage audiences by employing a quantitative research module.
Domestic Philanthropy – A panacea for Community Development
Penplusbytes set out to conduct a dipstick survey to find out the enablers for Ghanaians and organizations and what factors they consider before they decide to give or not to give in kind or cash in support of just and relevant causes. A sub-theme for this report was also, to find out if Ghanaians will be willing to use online and mobile platforms to give for charitable causes particularly if these are championed by civil society.
Policy Brief on Digital Campaigns and Elections: what works?
New media has brought about significant changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. However, this technology-driven style of engaging electorates which has enormous prospects also has some challenges which needs to be considered in leveraging its benefits. This policy brief therefore, highlights the good, the bad and the ugly of digital campaigns and the strategies political communicators can adopt to make their digital campaigns useful. This policy brief is a product of the Penplusbytes' Webinar Series on Elections 2020 which aims at finding solutions to the multifaceted issues of inclusivity, legitimacy and acceptance of fair election results in Ghana.
Policy Brief on Electoral Violence Prevention: Strategies that work
No country is immune to electoral violence so long as citizens hold different political ideologies and are affiliated to different political parties. However, it is believed that a holistic approach where the right measures are put in place to ensure fairness and transparency is essential to the prevention of electoral violence right from the campaign, voting and after voting periods. Thus, this policy brief is a call to action for stakeholders on the pertinent strategies which must be implemented towards violent-free elections in Ghana. This policy brief is a product of the Penplusbytes' Webinar Series on Elections 2020 which aims at finding solutions to the multifaceted issues of inclusivity, legitimacy and acceptance of fair election results in Ghana.
Policy Brief on critical Steps in ensuring responsible media coverage of Elections 2020
Coverage of elections by the media comes with its own challenges which require adequate preparation by media houses who wish to engage in accurate, balanced and fair reportage which serves the public interest. This policy brief is therefore a call to action for stakeholders (government, NMC, GJA, Civil Society Organizations, international communities etc. in the media landscape to ensure that the media are circumspect in their reportage. This policy brief is a product of the Penplusbytes' Webinar Series on Elections 2020 which aims at finding solutions to the multifaceted issues of inclusivity, legitimacy and acceptance of fair election results in Ghana.
Policy Brief on Manifestos and the search for accountability
Do manifestos matter in our electoral process? Do manifestos inform voters’ choices? Find answers to these and more in this Policy Brief which highlights relevant issues around political party manifestos and citizens’ search for accountability. This policy brief is a product of the Penplusbytes' Webinar Series on Elections 2020 which aims at finding solutions to the multifaceted issues of inclusivity, legitimacy and acceptance of fair election results in Ghana.