Citi FM leads in social media presence in Ghana – Report
Ghana’s most influential media house, Citi FM, has placed first in Social Media ranking in the country.
This was captured in the Social Media Index Report (SMI) released by Penplusbytes, an NGO which is enhancing governance by deepening citizen’s participation through ICT.
According to the report, Citi FM as at the time the report was being compiled, had 561,118 likes on Facebook with 29.5% market share while Joy FM placed second with 28.6% out of over 300 media houses ranked.
Citi FM became the first media house to reach 500,000 likes on Facebook last year, and also became the first media house in Ghana whose twitter account was verified by twitter.
Between December last year and now, the Facebook likes has increased from 500,000 to 604, 000.
The report added that Citi FM demonstrated immense influence on Facebook by topping the chart and engaging its followers on Twitter.
The SMI report assesses and ranks the vitality of social media platforms managed by various media outfits in Ghana by reviewing their numbers of followers, page Likes and to a considerable extent, regularity, interval of posts and level of engagement.
This feeds into determining which outfits are best represented on Facebook and Twitter by media type.
“The report looks at the performance of established newspapers, radio and TV stations in Ghana, regarding their activity and following on social media as at early February, 2016; measuring how these media entities utilize their online platforms to reach out and engage their target audience by employing a quantitative research module. This module provides relevant numerical figures which informs the rankings,” the report explained.